Every designer out there can agree that font choices play a major role in designs. Whether that be in magazines, infographics, posters — the list goes on! And with the rise of modern minimalistic design trends, typography is a key player.

But typography is more than just pretty fonts. It's a strong visual hierarchy, a balance between graphic elements and setting the overall tone. As a designer that builds brands and websites, I never skip out on the crucial time in search for the best font suite in the brand development stage. In fact, with online presence being more important than ever for businesses, web design is 95% typography.

Typography is a part of your brand identity and communicates personality. Maybe you're designing material for a client that is meant to be feminine, but by choosing the wrong font, the look and feel can come across as vintage instead. We don’t want to end up like this image here:

But I also recognize that finding the best font pairings is tough. Not to mention finding FREE fonts is even tougher! It’s especially tough if you’re just starting out in your creative business and can’t afford to buy many commercial font licenses. So to help with that, I compiled a list of the best commercial use free fonts AND their personality! These free fonts are all thanks to our dear friend, Google Fonts.

1.Luxurious font pairing

2.Modern font pairing

3.Playful font pairing

4.Timeless font pairing

5.Feminine font pairing

I hope you found this list helpful, and maybe even potentially found your new favourite font!