6 Reasons a Professional Website Will Help Your Business
So you’re thinking of taking your small business to the next level — but where do you start? Refresh your brand with a professionally designed website! Not only do professional designers come with a vast ocean of knowledge about website user experience and creating a consistent brand identity, it is more valuable than you think. A sleek new website is a return investment that can land you that dream client and introduce your business to a wider audience. Still skeptical? Here are 6 reasons why a professionally designed website is worth it in order to scale your business:
Optimized Design
An experienced website designer knows how to create a beautiful and functional website, whatever your business is. Your site will be faster when loading pages, more SEO-friendly, and unique to you. The website will be designed with you in mind and logically designed so your audience understands your brand.
Increase Rates
Your website is an investment in your business. You want to give the right first impression to your potential clients, and a professionally designed website will ensure that you give off the right aura that will make clients or consumers trust you and therefore see that your value matches your price tag. Being able to raise your rates means you will see a return on investment with the new clients you score!
Save Your Time
You’re the CEO, so why be the web designer too? You can spend hundreds of hours trying to DIY your website on your own and get frustrated from all the unanticipated problems. Instead of waiting hours for advice from tech support, let a designer save you all that trouble. A website designer has already put in all that time to learn how to create innovative websites and customize it for you, so you can get back to doing what’s really important — running your business from the top.
User-Friendly Experience
A great website must be viewable on any platform — desktop, tablet, or mobile. With so many different formats, a great designer can ensure that your presence comes across clearly and without any glitches no matter how your audience accesses your site.
Expand Your Reach
Professional web designers are experienced at applying SEO best practices to your website. Adding alt-text to images, using targeted keywords in your URL slugs, properly indexing your pages are just a few of the steps that are often easily missed by beginners. Maximizing your SEO impact is tricky, and not applying SEO best practices efficiently means that you probably aren’t reaching as much of your target audience as you could be. Missed clients means missed income!
Grow Your Business
You’ll see the difference that a strategically-designed website can do for your business! When people visit your website, you can feel confident in knowing you have put your best foot forward in preparing to receive new clientele.
As a Squarespace Circle member, I primarily design websites for clients through Squarespace. This means that I am a recognized Squarespace web designer who can give you a 20% off discount on the first year of your Squarespace plan, and I have access to exclusive tools and insider knowledge.
The website I create for you on Squarespace will be designed with compatibility in mind. This means that if you want to make small changes in the future, it will be easy for you to edit your website. That means you’re equipped with the confidence to be in control! Squarespace offers tools to help run your business including email and newsletter marketing, 24/7 award-winning customer support, online scheduling, eCommerce options, and more.
Let’s talk next steps! Moving forward, we can book a discovery call to discuss your design needs.
Here’s a quick FAQ on my website design services:
-
There are several factors such as the amount of pages, content, or complexity of the design that will affect the timeline for the website build. Typically, a website will take between 4-6 weeks. Please note: I book one month in advance.
-
Again, this depends on a variety of factors such as the number of pages required, if you are an e-commerce based business, if you would like custom graphics, stock imagery outsourcing, etc. Custom website design projects start at $5,650. After our discovery call, I can provide more of an accurate quote.
-
If you’re looking for a photographer, copywriter or another type of creative or technical service, I can provide a list of talented individuals I outsource too! If you opt-out of a copywriter for your website, I provide a document with prompts to help you create your own copy.
-
I solely work on Squarespace. It is the best platform for my clients to confidently make changes to the website I have built them. On top of so many other things! If you are looking for an e-commerce website, I build on Shopify or Squarespace.
-
I do! I am more than happy to figure out a payment plan that works with you, whether it is a bi-weekly, monthly or quarterly payment plan. We can figure out something for you after I send you your project proposal. Please note that all projects require either a 25% or 50% deposit (depending on which payment structure you choose) to hold the space on my calendar.
