Grow your Brand with Content Marketing Strategy
For service-based businesses and entrepreneurs who want to authentically connect with their audience, show up on their platforms consistently, and generate engaging, click-worthy content with ease.
What if content marketing for your business didn’t have to feel like a chore?
Picture this…
Being able to show up across platforms and social channels consistently instead of randomly posting and praying that someone, ANYONE (even your Great Aunt Mary) will find it interesting.
Intentionally creating blogs, social posts, or email newsletters that capture attention and add value instead of sharing ignorable, boring, cliche content that gets scrolled over in the oversaturated online marketing world.
Sharing content that speaks directly to the heart and experiences of the people you want to serve so that buying from you becomes a no brainer.
Standing out as a leader in your industry because you’ve cultivated authority, community, and trust among your audience.
Never wasting time on content creation again, and knowing the time and resources you do put into your content marketing strategy are actually moving the needle in your business and toward your goals.
Tell your story and connect with your people.
Content marketing is one of the driving forces behind any successful business. Content marketing offers you the potential to get directly in front of your ideal clients with value-packed information and resources. However, it can be hard to stand out from the crowd as the amount of digital content pushed out each day is on the rise! Instead of just working harder, it’s time to work smarter.
But what is content marketing?
Content marketing is a marketing strategy used to attract and engage an audience. Well-curated content can also nurture and retain current clients. You can share this kind of content by creating and sharing relevant information with your ideal client in the form of social media posts, blog posts, email newsletters, and content lead magnets.
Content marketing services to connect with your dream clients
There are so many content-marketing options; it can be a bit dizzying!
I’m here to help you sift through your choices and intentionally allow you to show up in the places where your ideal clients spend time and consume content.
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The increase of aimless scrolling has risen! It’s so easy to gloss over content mindlessly on social media platforms, blogs, and websites. Our goal is to create content so enticing it stops the scroll! You can do this through compelling visuals that complement your written copy and resonate with your target audience.
I am not here to promise you loads of followers but to help you create a social media strategy that will cultivate a genuine community of like-minded individuals to raise brand awareness in your niche and nurture your audience with a thoughtful and purposeful content strategy and content creation.
The best part? I will never make you dance on video or suggest we post three times a day.
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Starting a business blog is an excellent way to increase your online presence! Blog posts will drive organic traffic to your site. All blog articles created are based on a clear editorial calendar. I will source the best content writer to craft every piece of blog content in collaboration with an SEO specialist and a content marketing consultant (that's me!).
We use your brand guidelines and best search engine optimization practices to map each blog post. This ensures topics, titles, keywords, and formatting engage your ideal clients, support your marketing strategy, and serve your business goals.
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Let's get you to the top of that inbox! As a content marketer, I work with an expert content writer to create newsletters that entertain, serve, and build your email list. We will also work on an email nurture flow to hit your goals. From brand awareness to lead generation, newsletters and other email content are designed from the ground up to serve your digital marketing needs.
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Once we’ve built a multi-use body of interactive, impactful, and aligned content, it’s time to leverage your audience engagement. This is where lead magnets come in! A lead magnet compels site visitors to exchange information, such as their email addresses, for access. This can be a piece of content such as a checklist, quiz, whitepaper, etc. Its content drives awareness and provides information to help potential customers engage and find interest in your product or service.
Content that's better together
A strong content marketing strategy establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time for your ideal client to buy what you sell.
Meet your content marketing manager
Content is only as valuable as the planning behind it.
You need a consistent brand voice across all platforms, from social media marketing to blog content and email marketing. Good thing that I am also an expert in brand strategy.
Hi, I'm Abi - a freelance content marketing consultant based in Toronto. I am passionate about creating valuable content for your target audience. I'll let you in on a little secret, your target audience wants to know you because people buy from people. And I am committed to letting your brand personality shine.
What are people doing with your content?
ENGAGE OR SCROLL...
The magic of engaging content begins at the intersection of design and content strategy.
An overall content marketing strategy must be thoughtful to attract your dream client and position you as an industry leader they trust.
Custom quarterly and annual content plans to fit your one-of-a-kind business goals.
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Step 1:
Together we will map out an intentional content marketing plan for your business. We will evaluate your business goals and your ideal client’s needs to craft custom content that will continue to work for you and serve your audience.
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Step 2:
We will decide where you want to focus your content marketing efforts. I will conduct market research to find where your ideal audience most often consumes content so we can determine if we focus on blogs, social media, email, and/or a lead magnet. Most of my clients benefit from a combination of all four of these content platforms.
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Step 3:
Then, I’ll generate topic ideas with you before I map out and share an editorial calendar with you. This includes a content publishing schedule, topic outlines, due dates, and more so you have everything organized in one place.
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Step 4:
We'll get that content out and into the digital world!
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What you’ll get:
60-minute strategy call
Content strategy plan
Audience Market Research
Your very own content marketing manager
Editorial content calendar
Custom, Done-for-you content writing, for agreed-upon platforms
SEO consulting so search engines can find your content
Does this sound like EXACTLY what you’ve been looking for?
Say no more, Abi
THE A'S TO YOUR Q'S
Frequently Asked Questions
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I will request you share any pre-made guidelines about your brand, ideal client, messaging, and research competitors will be asked (if you don't have that, don't worry, I'm also a brand strategist! See more info here). Using that information, my SEO consultant will begin keyword research, finding keywords that will best attract your target audience.
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SEO best practices are always taken into consideration! On-page optimization is done, including proper internal and external linking, keyword placement, google analytics, and content formatting. SEO is a long-haul marketing strategy, so while on-page optimization on blog posts is one moving part, I recommend you optimize your whole website.
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I do! Social media strategy packages include graphic templates and creation, along with video creation.
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I do! Please provide ample notice so I can round up the best consultant for your campaign and ensure everything is ready for launch.