Why a Good Designer Will Help You Increase Your Business’s Profits
“Is outsourcing a designer worth it?” You may be asking yourself this question as a small business owner.
As the CEO of a start-up, you’re probably trying to stick within a strict budget and are DIY-ing a lot of aspects of running the business yourself, only outsourcing work when absolutely necessary. So when it comes to finding a designer for your business, you may feel hesitant about trusting someone other than you to bring your vision to life.
However, the value that is added to your business when you invest in good design is worth so much! A proven designer’s expertise will provide you with insights that will increase your business’s profits. Here’s a few reasons why investing in a good design will help your business in the long run.
Increase Your Revenue
A study by McKinsey & Company showed that the businesses that invested time and money into improving the design of their products, saw the highest return in revenue. Design can include any part of your business, including the design of your brand identity, graphic design of your marketing collateral to expand clientele, the physical design of your product and how it affects the user’s experience, or the design and usability of your website that showcases your products or services.
One eye-opening insight that the study found was that “One online gaming company discovered that a small increase in the usability of its home page was followed by a dramatic 25% increase in sales.”
Get an Expert Opinion
If you’re looking to refresh your branding, a good graphic designer will recognize exactly how to target your audience. You may not realize how colour choices and soft or hard edges of your branding assets can influence your desired clientele — but your graphic designer does! With their expertise, they will be able to help you stand out from your competitors AND target the correct audience all while establishing your brand as best in class!
A designer can also provide their opinion as an outsider. What do they see when they look at your business from a customer or fellow business person's perspective? Some things are hard to notice when you’re working by yourself and you get so used to it.
Optimize Your Business
You’re an expert at what you do (being a business owner), so let the designer be experts at what they do! The tasks that you DIY-ed could be harmful to the scalability of your business.
Take your website for example: are you getting hundreds of hits on your website but are having trouble turning those website visitors into paying clients? Website designers can help you onboard new clients or facilitate a quick sale by using their knowledge to create a website that is user-friendly and targets your ideal client.
Not only do designers make strategic design decisions to turn your vision to life, but they can also help streamline your business so you can work more efficiently. As a business owner, it’s important to protect your time and energy for your own well-being.
But don’t just take my word for it! This study compiled by Neil Patel shows that 42% of shoppers base their opinion of a website on overall design, and 52% of shoppers never return to a site because of overall aesthetics.
A good designer will help you convert those clicks into sales, ensure there are returning visitors by providing a great website experience, establish your brand, and more. Trust designers, because they will help your business put its best face forward. After all, you only get one shot to make a great first impression!
