Where creativity meets strategy
On The Blog
If you’re a business owner or solopreneur searching for tips about entrepreneurship, Squarespace, or brand development, you’re in the right place. (You’re also in the right place if you just want to casually scroll through my personal musings about brands I love, my biz journey and initiatives I advocate for, but those are a little less frequent.)
Black Friday Edition: The Best Investments for Freelance Designers
With inflation in full force, we have to be mindful of our spending ESPECIALLY with the tempting Black Friday deals. I have compiled the best Black Friday deals to make those “AHHHHH😩” things in your freelance design business to “ahhh😌”.
Happiness in Full Gear: An Interview with Toronto’s Cheeriest Ride-Share Driver
Forest Atkinson decorates her Uber per season. The brand that Forest has built around her van has been a personal investment of time, money, and resources as she decorates her van, organizes giveaways, and helps people move. In this interview Forest remind us that our return of investment can simply be making someone else happy.
Unriddling Website Policies: Interview with A Business Lawyer
With ‘privacy’ becoming a bigger buzzword these days, the laws around it are changing. It can be confusing to keep up with data protection laws, as a website owner. So I interviewed business lawyer, Jamie Bell, to shine some light and alleviate anxiety.
Healthy Habits As a Busy Entrepreneur: Interview with Certified Nutrition Coach
Building that empire involves countless hours of work, late nights, and sometimes forgetting to take a break to nourish your body. As entrepreneurs, everything is gogogogogo and with that, our bodies need the energy to keep moving at such a fast pace. This means it’s important to make sure we make healthy habits throughout the day.
Power Up Your Productivity with This Notion Template
Get rid of organizational commotion with Notion. It’s great, but it does take some getting used to. You can customize Notion to display the data in the way that works for you—check lists, calendar view, boards, and more! A template is included in this blog post!
Help Your Customers Unbox Happiness
The best part of shopping online is that when the product finally arrives, it’s like receiving a present from your past self to your present self. There are many ways to enhance the unboxing experience for your customer, these following points will put you off to a good start.
Set Better Boundaries, Get Better Results
A client who doesn’t respect your boundaries is not your client. Boundaries don't mean less business, it means taking care of yourself which in turn benefits your business. Here are five boundaries you need to consider implementing.
Scaling Up And Staying Grounded
I decided to scale my freelancing to a service-based business during the pandemic; a rather ironic resolution when many businesses were struggling. It wasn’t a see-saw of thriving while other businesses were just about surviving, but instead giving other businesses support to move forward in the jungle gym of online branding!
5 Copywriting Tools Every Entrepreneur Needs Now
By Samantha Boettger founder of Sam Bee Writes, LLC. There is so much value in learning how to craft your own copy for your business, even if you DO eventually outsource a copywriter. In the meantime, you can leverage the tools of a professional copywriter to help you work smarter, not harder.
Should You Choose Canva?
Canva is extremely user-friendly and it’s so easy to get lost in a sea of eye-candy templates spanning social media posts to quirky Zoom virtual backgrounds. But let’s peel back the layers and evaluate why Canva can have its limitations depending on whether you’re a seeker needing design done on Canva or if you’re someone who uses Canva.
Meet My Friends: Asana, and Notion
As a solopreneur, there are many project management tools out there, each vying to be the perfect solution for your work. I personally vouch for Asana and Notion, each being a one-tab solution to optimize self-organization for my business. Here’s why.
The Best Resources For Giving a Design Project That Extra ‘Oomph’
As a designer, we’ve at least heard it once. The infamous feedback of adding more “oomph”. Sometimes, clients see the first draft and can’t quite put their finger on what they’d like to see improve. Thankfully, products and resources are always improving! Here are some resources I like to use to help with all stages of your design projects.
Enhancing Client Happiness: An Impressive Onboarding Process
The manner in which you onboard your clients sets the tone of your business dealings by offering you the platform to voice your preferences with feedback, payment and personal boundaries. There are many parts to the onboarding process, however if you rely on the tools that I’ve mentioned, it becomes so much easier to execute and allows you more time on small custom details that make your client feel valued.
5 Free Font Pairings With Personality
Every designer out there can agree that font choices play a major role in designs. Whether that be in magazines, infographics, posters — the list goes on! And with the rise of modern minimalistic design trends, typography is a key player.
Why a Good Designer Will Help You Increase Your Business’s Profits
The value that is added to your business when you invest in good design is worth so much! A proven designer’s expertise will provide you with insights that will increase your business’s profits. Here’s a few reasons why investing in a good design will help your business in the long run.
5 Business Expenses You Should Include In Your Pricing
As a creative freelancer, you may be overlooking some business expenses that should be included in your pricing. When you determine a price for a project scope, don’t forget to consider the business expenses that are incurred. Here are 5 business expenses to consider when you’re pricing your project.
Struggling With Mental Illness(es) Or Bad Mental Health As An Entrepreneur
Ah, the taboo topic of mental health and illness and being a business owner. Don’t get me wrong, we have come a long way in addressing mental health and illness overall, but how is it in your business?
Priced For Profit: How To Confidently Price Your Services As a Freelancer
Pricing your services as a freelancer is difficult. Many freelancers fall into this headspace of undervaluing their work or feeling symptoms of imposter’s syndrome, which may lead them to lowering their prices. I was there, I totally get it. Here’s how you can defeat those negative thoughts, confidently charge clients your desired rates and protect your time!
5 Tools That Took My Design Business To The Next Level
I decided to scale my design business halfway through 2020. All was fine and dandy until I got an influx of new leads and it occurred to me that, I didn’t have a great process in place that saves my time (because your time is the most valuable!!!) and provides clients a topnotch experience.
Your Business is an Investment, And You Get What You Pay For
As the owner of a new or growing business, you know that the amount of time and money that you invest in your business directly impacts its success. As the CEO of your company, there’s no reason to do it all yourself!