Where creativity meets strategy
On The Blog
If you’re a business owner or solopreneur searching for tips about entrepreneurship, Squarespace, or brand development, you’re in the right place. (You’re also in the right place if you just want to casually scroll through my personal musings about brands I love, my biz journey and initiatives I advocate for, but those are a little less frequent.)
Happiness in Full Gear: An Interview with Toronto’s Cheeriest Ride-Share Driver
Forest Atkinson decorates her Uber per season. The brand that Forest has built around her van has been a personal investment of time, money, and resources as she decorates her van, organizes giveaways, and helps people move. In this interview Forest remind us that our return of investment can simply be making someone else happy.
Healthy Habits As a Busy Entrepreneur: Interview with Certified Nutrition Coach
Building that empire involves countless hours of work, late nights, and sometimes forgetting to take a break to nourish your body. As entrepreneurs, everything is gogogogogo and with that, our bodies need the energy to keep moving at such a fast pace. This means it’s important to make sure we make healthy habits throughout the day.
Your Shop Local Guide, this Festive Season and All Year Round!
Small business owners strengthen the local economy and inspire the next generation of budding entrepreneurs. Here’s your gifting guide to keeping it local this festive season, while supporting BIPOC, LGBTQ+, family-run businesses from one Canadian coast to the other.
Scaling Up And Staying Grounded
I decided to scale my freelancing to a service-based business during the pandemic; a rather ironic resolution when many businesses were struggling. It wasn’t a see-saw of thriving while other businesses were just about surviving, but instead giving other businesses support to move forward in the jungle gym of online branding!
Struggling With Mental Illness(es) Or Bad Mental Health As An Entrepreneur
Ah, the taboo topic of mental health and illness and being a business owner. Don’t get me wrong, we have come a long way in addressing mental health and illness overall, but how is it in your business?
The Ultimate Gift Guide To Shopping Small And Local This Holiday Season
It’s the most wonderful time of the year! This year has been difficult for everyone, especially small businesses. Now more than ever is the time to support local businesses that uplift your community and invigorate the local economy.