New audiences don't just come across your website and instantaneously choose you. There is a whole process of consideration on their part, and an entire marketing strategy of the gentlest prodding from your side.

If your eyes went wide wondering if I was suggesting you give away inventory or your services for free, don't panic. You may be one of many small business owners wondering how you can build a following, but you don't have to specifically give away free stuff to stir up the delight of a freebie with your target audience.

Studies have shown that social media fatigue is linked to high anxiety and depression. Avoid burnout from social media marketing with the following tips as a part of your effective content marketing strategy.

Your about page is the second most viewed page on your website. Not approaching it strategically may harm connecting with your target audience. Here are purposeful ways to structure your about page.

With this magnitude of support, many DIY-marketers of small businesses would think Linktree is a great way to grow your online presence through Instagram. But I'm here with an unpopular opinion: LinkTree is more like a link weed (the unfavourable plant, not the recreational one).

There's always buzz about the latest and greatest marketing platform that could change the way we conduct our social and content marketing with the onus being on social media marketing. But did you know email marketing is actually better for your business?

By Urška Pirjevec, Pinterest marketing strategist for designers, wedding photographers and online entrepreneurs at Ayalie Pinterest Marketing. Pinterest is an amazing way for creative entrepreneurs to market their business on autopilot and book more clients. But where do you start? Read this post to learn more from Urška.

Blogging is a great way to educate, build brand authority, and boost SEO. But in order to do that, knowing the basics will help. Here are my top 3 tips on Squarespace blogging.

Master the basics of content marketing with these 4 content pillars so you never have to second guess your content again! Bonus: further optimize your content by re-purposing it.

There are many moving parts to an effective SEO strategy. There’s simply no shortcut to great SEO. If you implement incorrect SEO practices, the search engine will penalize your website for ignoring webmaster guidelines. There are two parts to understanding SEO, on-page and off-page.