New audiences don't just come across your website and instantaneously choose you. There is a whole process of consideration on their part, and an entire marketing strategy of the gentlest prodding from your side.

They say don't judge a book by its cover. But frankly, many businesses are judged by their website. The first impression that your website visitors have once your website loads (fast, I hope) determines if they want to be your client or not. There is no chance for a second impression.

Since I'm a web designer, it's a preconceived notion that I simply must have a grudge against pre-made templates on website builder sites. I'd be lying if I said I don't... at all.

Entrepreneurs are big fans of DIY software and tools that get the job done quick and simple. As an aspiring business owner looking to create a striking web presence, DIY website makers like Wix, Squarespace, and Wordpress may feel like a godsend solution to setting up your new site.

With a choice of many templates to build any number of beautiful websites, you may be wondering if a template can look polished and professional, why bother hiring web developers to make you a custom website, right?

When a visitor lands on your website, you have 8 seconds to convince them to stay. The topmost half of your homepage that a visitor sees is the portion of your website that's going to make the first impressions, and convince them to continue looking through the website.

Your about page is the second most viewed page on your website. Not approaching it strategically may harm connecting with your target audience. Here are purposeful ways to structure your about page.

A Squarespace web designer can always help you elevate your website according to your business goals. But starting out as a small business owner, it’s not always in the means to outsource right off the jump. So here are 5 Squarespace features to add to your existing site to make it a custom web design

With this magnitude of support, many DIY-marketers of small businesses would think Linktree is a great way to grow your online presence through Instagram. But I'm here with an unpopular opinion: LinkTree is more like a link weed (the unfavourable plant, not the recreational one).

With ‘privacy’ becoming a bigger buzzword these days, the laws around it are changing. It can be confusing to keep up with data protection laws, as a website owner. So I interviewed business lawyer, Jamie Bell, to shine some light and alleviate anxiety.

Blogging is a great way to educate, build brand authority, and boost SEO. But in order to do that, knowing the basics will help. Here are my top 3 tips on Squarespace blogging.

There are many moving parts to an effective SEO strategy. There’s simply no shortcut to great SEO. If you implement incorrect SEO practices, the search engine will penalize your website for ignoring webmaster guidelines. There are two parts to understanding SEO, on-page and off-page.

By Hana Drdla, Shopify web developer and co-founder of Luna Templates. Unmemorable websites aren’t good for getting customers to return to your e-commerce shop. Let’s go through 5 ways to make sure that when customers come to your website, they’re remembering the experience and want to return again and again.

Building a website can be overwhelming and slow-moving if you don’t have a plan in place. It’s so easy to want every appealing template and widget for your website. There’s nothing wrong in having a sleek, well-designed site, but simply creating a website without a self-written prescription can conflict with your business goals.

As a business owner, you’re constantly tuned into your customer’s needs. You’ve done a tonne of research on your customer persona, you know your target demographic’s likes, preferences and spending range. You know how to appeal to them, but does your website do the same? The hard fact is you can lose a lead in mere seconds. Here are some statistics that solidify why your website needs to be optimized to excel.

Are you a busy business owner looking to build your website? Or are you a web designer looking for ways to improve your skills to pull more clients? I walk you through the difference between a web design and a web developer and the benefits of working with or being a web designer with the coding know-how!

A sleek new website is a return investment that can land you that dream client and introduce your business to a wider audience. Here are 6 reasons why a professionally designed website is worth it in order to scale your business.

As a designer, I’ve had lots of experience working with all types of clients and their website builds. Some clients come to me with a website that they want to upgrade, and others want to start completely from scratch. One of the first questions that clients will ask about website design is: “Wix or Squarespace?”