Your Business is an Investment, And You Get What You Pay For
As the owner of a new or growing business, you know that the amount of time and money that you invest in your business directly impacts its success. If your business is in selling products, then you probably know how important an on-brand product photography is. If your business is for your services, then you may not recognize the value of a well-designed website.
As the CEO of your company, there’s no reason to do it all yourself! Delegate work to a team of freelancers, whether they are a product photographer, marketing strategist, brand designer, social media manager, content writer, or web designer. Most likely, your business needs at least one of these freelancers, if not all!
For example, when you’re just starting out, you may feel like you want to save money by DIY-ing your own website. This may work in the short-term, but if you want to grow your market (and your income!), you will eventually need the help of an expert web designer.
Web designers can create a website for you that’s designed with your business goals and needs in mind. They can fix problems on your website you didn’t know existed! Like boost search traffic with easily-overlooked SEO (Search Engine Optimized) best practices, or create a user-friendly experience for your customers that looks great on your desktop or mobile. However, not all web designers are equal.
Choosing the right web designer for you should be determined by your needs. Look for a web designer who not only has a portfolio of work with a similar vibe to what you’re looking for, but is also an individual with the same values and mission statement as your own business. Some web designers may add value to your website if they have web developing skills, graphic design or illustration experience, branding services, and more.
A sign of a great web designer is if they’re constantly busy, and may have a waitlist for new clientele. This means that they are a designer that’s in-demand, and often has returning clients and new referrals. Great web designers do not discount their work or need to pitch their services to you because they already have a waitlist of clients who are ready and willing to pay their full rates because they understand the value of the work they do.
Although you may be tempted to try to find a bargain when working with a web designer, a great web designer has an established reputation, rate, and high quality style of work. A seasoned web designer will also be able to put together your website on a faster timeline because they have the experience to work efficiently, and have the know-how to fix any potential bugs. You really do get what you pay for when you invest in your business by choosing the best web designer, and not just the cheapest.
There are lots of great web designers with fair rates, and it’s important to remember that as a potential client, you should not be trying to negotiate their prices to suit you. If a web designer you want to work with is out of your budget, you can still contact them to tell them you are interested in working with them. Be honest about your budget, and most freelancers may be able to help point you in the direction of a capable colleague who can work with your budget. For example, junior designers may be building up their portfolio or experience, and will often have prices for their services that will reflect that.
If you believe in the success of your business, a great website is a part of that investment! The amount of value a great website will bring to your business will last for years and help you establish your level of professionalism to your clients and customers.
Freelancers are good at what they do because they specialize in their work. Stop trying to wear all the hats and focus on the aspects of being a business owner! Do what you do best, then delegate the rest. And soon you’ll see not only your business scale but your mind will be clear from the stress!
