From 0.05 to 75: Statistics You Need To Know For Your Site
As a business owner, you’re constantly tuned into your customer’s needs. You’ve done a tonne of research on your customer persona, you know your target demographic’s likes, preferences and spending range. You know how to appeal to them, but does your website do the same?
Your ideal customer, like everyone else, visits countless websites in a day, and that’s apart from digesting their daily staple of social media. If you were in their shoes, would your website stand out or at least be worthy of a bookmark to revisit?
The hard fact is you can lose a lead in mere seconds. Here are some statistics that solidify why your website needs to be optimized to excel.
0.05 Seconds
Once your website has loaded (fast), its first impression has to be a quick one. Users make up their mind whether they do or don’t like your website in 0.05 seconds. Yes, one swoop of the eye is enough to determine their feelings about your brand.
94% of these first impressions are formed by the overall design of your site. If there’s too much (many pop-ups, excessive text, clashing colours) or too little (boring layout, no visible search features) happening on the landing page, you’re basically holding the door wide open for customers to walk out of your business’s digital world.
2 Seconds
That’s the recommended time by which your website should load according to Google’s experts, while developers at Google aim for a load speed of under a second themselves. That should tell you something about how crucial load time is, even to the biggest search engine on the internet.
For every additional delay in loading by a second, customer satisfaction decreases by 16%.
Not only do you lose the visitors who were trying to view your site, but your search engine rankings slip, so less people get a chance to even find your website. Here are some tools to check how fast your website loads.
67% of mobile users use the services of a business only if the website is mobile-friendly
Given how many people are on their phones throughout the day, this statistic comes as no surprise. This means your website needs to load fast, look appealing, and be efficiently responsive when it’s scaled down 10 times to fit a mobile phone. You can have an extremely elegant website on a desktop, but given how mobile traffic surpasses desktop use, your website’s credibility mostly lies in the palms of people’s hands, literally.
70% of small business website don’t have a clear call to action (CTA)
It may seem intuitive that if a customer visits your website, has a need for your product or service and likes it, they’ll buy it or contact you, right? It’s really not that simple.
Website visitors know what they want, but you still have to tell them what to do. A simple and effective CTA button that reads ‘Buy Now’ or ‘Contact Me’ can make a lot of difference to boosting engagement with your brand.
75% of your website’s credibility is established by your website’s design
You work so hard on your business, spend time building a rapport with your consumers, have a fantastic customer service approach, but to someone who doesn’t know your business and only gets an online introduction to it, your brand’s trustworthiness is judged by its website.
To think that abstract things like font size, design layout, crisp content and colours take precedence over your genuinely amazing product or service could make you want to scream. But in today’s digital world, that’s just how things work, and thank goodness we have access to professional help, just a click away.
Read more here on how investing into a professional website can pay you back, with every click.