“Hey, I just need a logo designed, it shouldn't be too much work” Does that sound familiar? Are you guilty of using those words yourself? Designers hear this all the time I’m sorry to break it to you but a logo is barely the most important component of your brand. And I’m here to tell you why.

With ‘privacy’ becoming a bigger buzzword these days, the laws around it are changing. It can be confusing to keep up with data protection laws, as a website owner. So I interviewed business lawyer, Jamie Bell, to shine some light and alleviate anxiety.

Taking the extra couple minutes to ensure all of these are ticked off before launching will create all the difference for your website visitors, search engines, and you. Learn how to launch your Squarespace website in confidence from this Squarespace expert.

A sub-brand is a brand nested under a parent brand. Sub-brands help you stay true to your core offering, and yet allow a divergence into new market segments. Here are some of the few benefits of sub-brands.

Blogging is a great way to educate, build brand authority, and boost SEO. But in order to do that, knowing the basics will help. Here are my top 3 tips on Squarespace blogging.

Master the basics of content marketing with these 4 content pillars so you never have to second guess your content again! Bonus: further optimize your content by re-purposing it.

Building that empire involves countless hours of work, late nights, and sometimes forgetting to take a break to nourish your body. As entrepreneurs, everything is gogogogogo and with that, our bodies need the energy to keep moving at such a fast pace. This means it’s important to make sure we make healthy habits throughout the day.

Get rid of organizational commotion with Notion. It’s great, but it does take some getting used to. You can customize Notion to display the data in the way that works for you—check lists, calendar view, boards, and more! A template is included in this blog post!

Having a crystal-clear brand strategy in place, my clients are able to scale their business later on, even if it’s without my help. in this post, I’m unwrapping the jargon, and complexities of brand strategy to help you understand it better.

There are many moving parts to an effective SEO strategy. There’s simply no shortcut to great SEO. If you implement incorrect SEO practices, the search engine will penalize your website for ignoring webmaster guidelines. There are two parts to understanding SEO, on-page and off-page.

The best part of shopping online is that when the product finally arrives, it’s like receiving a present from your past self to your present self. There are many ways to enhance the unboxing experience for your customer, these following points will put you off to a good start.

While ultimately, all CMS platforms have plenty of pros (and cons). Squarespace remains close to my heart. Here are five reasons why I love developing on Squarespace for my clients.

Small business owners strengthen the local economy and inspire the next generation of budding entrepreneurs. Here’s your gifting guide to keeping it local this festive season, while supporting BIPOC, LGBTQ+, family-run businesses from one Canadian coast to the other.

By Hana Drdla, Shopify web developer and co-founder of Luna Templates. Unmemorable websites aren’t good for getting customers to return to your e-commerce shop. Let’s go through 5 ways to make sure that when customers come to your website, they’re remembering the experience and want to return again and again.

A client who doesn’t respect your boundaries is not your client. Boundaries don't mean less business, it means taking care of yourself which in turn benefits your business. Here are five boundaries you need to consider implementing.

Now that I’ve given you an earworm, continue bopping as I tell you about something important you need to consider for your brand: logo variations. As a budding business owner, you have a clear idea of this one crowning design element that represents your business. What you don’t expect however, is using this same logo in different variations, at the same time.

Branding components like your colour palette, logo, fonts, and strategy are silent employees in your business’ operations. So silent, that you often forget what they’re doing for you long after they’ve been created. So when it comes to building your very own brand for your business, should you create it yourself? Yes and no. Here’s why.

I decided to scale my freelancing to a service-based business during the pandemic; a rather ironic resolution when many businesses were struggling. It wasn’t a see-saw of thriving while other businesses were just about surviving, but instead giving other businesses support to move forward in the jungle gym of online branding!

By Samantha Boettger founder of Sam Bee Writes, LLC. There is so much value in learning how to craft your own copy for your business, even if you DO eventually outsource a copywriter. In the meantime, you can leverage the tools of a professional copywriter to help you work smarter, not harder.

Canva is extremely user-friendly and it’s so easy to get lost in a sea of eye-candy templates spanning social media posts to quirky Zoom virtual backgrounds. But let’s peel back the layers and evaluate why Canva can have its limitations depending on whether you’re a seeker needing design done on Canva or if you’re someone who uses Canva.