As a solopreneur, there are many project management tools out there, each vying to be the perfect solution for your work. I personally vouch for Asana and Notion, each being a one-tab solution to optimize self-organization for my business. Here’s why.

As a designer, we’ve at least heard it once. The infamous feedback of adding more “oomph”. Sometimes, clients see the first draft and can’t quite put their finger on what they’d like to see improve. Thankfully, products and resources are always improving! Here are some resources I like to use to help with all stages of your design projects.

Brand design has the power to not just appeal, but to also solve problems. This tipping point effect can be kickstarted with a strategy. It’s imperative to have a strategy session with your client. Conceptualising a logo or website is easy, but the key question it should answer is ‘What is that design element going to do for your client’s business?

The manner in which you onboard your clients sets the tone of your business dealings by offering you the platform to voice your preferences with feedback, payment and personal boundaries. There are many parts to the onboarding process, however if you rely on the tools that I’ve mentioned, it becomes so much easier to execute and allows you more time on small custom details that make your client feel valued.

Every designer out there can agree that font choices play a major role in designs. Whether that be in magazines, infographics, posters — the list goes on! And with the rise of modern minimalistic design trends, typography is a key player.

You want to capture that same alluring essence and staple it onto the business you’re building. Branding allows you to create and clamp down on a unique identity for your business, regardless of whether you run a muti-national chain or a mom-and-pop shop.. You know you need more than just a logo; there is a whole array of components that make up your brand. But you’re at a crossroads, can you do it yourself or do you hire a professional?

The value that is added to your business when you invest in good design is worth so much! A proven designer’s expertise will provide you with insights that will increase your business’s profits. Here’s a few reasons why investing in a good design will help your business in the long run.

Building a website can be overwhelming and slow-moving if you don’t have a plan in place. It’s so easy to want every appealing template and widget for your website. There’s nothing wrong in having a sleek, well-designed site, but simply creating a website without a self-written prescription can conflict with your business goals.

As a business owner, you’re constantly tuned into your customer’s needs. You’ve done a tonne of research on your customer persona, you know your target demographic’s likes, preferences and spending range. You know how to appeal to them, but does your website do the same? The hard fact is you can lose a lead in mere seconds. Here are some statistics that solidify why your website needs to be optimized to excel.

As a creative freelancer, you may be overlooking some business expenses that should be included in your pricing. When you determine a price for a project scope, don’t forget to consider the business expenses that are incurred. Here are 5 business expenses to consider when you’re pricing your project.

Ah, the taboo topic of mental health and illness and being a business owner. Don’t get me wrong, we have come a long way in addressing mental health and illness overall, but how is it in your business?

Pricing your services as a freelancer is difficult. Many freelancers fall into this headspace of undervaluing their work or feeling symptoms of imposter’s syndrome, which may lead them to lowering their prices. I was there, I totally get it. Here’s how you can defeat those negative thoughts, confidently charge clients your desired rates and protect your time!

I decided to scale my design business halfway through 2020. All was fine and dandy until I got an influx of new leads and it occurred to me that, I didn’t have a great process in place that saves my time (because your time is the most valuable!!!) and provides clients a topnotch experience.

As the owner of a new or growing business, you know that the amount of time and money that you invest in your business directly impacts its success. As the CEO of your company, there’s no reason to do it all yourself!

As a business owner that wears all the hats, does the thought of a deadline makes your palms sweat? You love working independently and you’re fiercely protective of your brand, but is it time to outsource some work? Here are some ways to tell you need to outsource your work.

Are you a busy business owner looking to build your website? Or are you a web designer looking for ways to improve your skills to pull more clients? I walk you through the difference between a web design and a web developer and the benefits of working with or being a web designer with the coding know-how!

When you think about starting or refreshing your brand, where do you start? There’s the logo, of course, but other assets such as your colour palette, font choices, and aesthetic style are important too. Then there’s your social media presence, brand voice, research on your market competitors, and so much more!

A sleek new website is a return investment that can land you that dream client and introduce your business to a wider audience. Here are 6 reasons why a professionally designed website is worth it in order to scale your business.

As a freelancer, it can be hard to find helpful resources to sustain and scale your business. To help, I have put together a list of resources ranging from project management, FREE stock photos, and more!

As a designer, I’ve had lots of experience working with all types of clients and their website builds. Some clients come to me with a website that they want to upgrade, and others want to start completely from scratch. One of the first questions that clients will ask about website design is: “Wix or Squarespace?”